RSA: End Ageism
Competition brief, 2016
Brief
To create an animation to accompany Ashton Applewhite’s speech ‘End Ageism’. The animation had to help reveal, illuminate and increase accessibility to the content.
Solution
I created a rotoscoped animation designed to break down the ageist stereotypes of how the elderly are seen as obsolete and stuck in the past. This animation explores an old person’s life through their music collection, and highlights how the elderly have embraced change throughout their lives through the timeless love of music.
Rotoscoping the footage
The entire video was first filmed with a camera. I then painstakingly illustrated over the footage with bold shapes and colour to create the unique, rugged animation.
Illustrating the LPs
I chose LPs from several different eras to emphasise the message of a person’s taste evolving as they age. I illustrated each album cover in the same unique style as the footage.
