Fractured Film

Brief

During a two-week project organised by UsTwo’s Joe Macleod we were tasked with redesigning the closure experience of an established product, service or digital offering.

 

Solution

My solution was to improve the closure experience of the cinema by creating an alternative ‘fractured’ cinema experience.

 

In this new experience the audience members arrive at a venue and are free to wonder from room to room. Different pieces of an intricate narrative are displayed in each room, and as the audience members move around, each will witness different snippets of the whole story. At the end of the evening the audience meets up to gain emotional closure, by combining all the fragments each member saw and piecing the whole story together.