Nipper Natter

Background

Adolescents experience mental health problems in any given year, and half of all mental health problems are established by the age of 14.

Brief

Find a way to help parents understand and identify early signs of mental illness in children, so that it can be treated before it is too late.

Solution

My solution was to use innocent topics of conversation to start a dialogue about difficult subjects, by giving the parent something to help guide the direction. I therefore created a range of children’s products that make use of ‘touchpoints’. The brand is called Nipper Natter, a fun and catchy alliteration that perfectly summarises the exact purpose of the brand: children and conversation.