Brief

To slow the flow of urbanisation and urban sprawl by creating an organisation that promotes counter-urbanisation and the advantages of the countryside.

Solution

I designed an environmental property selling service called ‘New Leaf’, inspired by the phrase ‘turning over a new leaf’, that targets adults aged 30-40 living in urban areas who are interested in moving out to the country but don’t due to a lack of knowledge.

New Leaf solves this problem in a revolutionary way that turns the traditional property searching method on it’s head: Instead of having the user search for a property, the user tells New Leaf what they like and dislike and New Leaf finds the perfect result for them.